双关在英语广告翻译中的应用_英语论文.doc

资料分类:英语论文 高级会员(白鲸)提供原创毕业论文英语论文资料更新时间:2017-11-10
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:5994
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract: At the age of economic globalization, advertisement has become a part of people's life both at home and abroad. In order to promote their products, advertisers do not hesitate to use all kinds of rhetorical devices for advertising. Pun is one of the most used rhetorical devices in English advertisements. The thesis analyzes the application of puns in translation of English advertisement. In this thesis, the author firstly introduces the background and some basic concepts of advertisement and pun, secondly, describes the pun translation from the aspect of Delabastita’s pun translation theory, thirdly, the author respectively analyzes the application of puns in translation of English advertisement from the angle of rhetoric, advertising and pragmatics. At last, the author concludes the whole thesis by presenting the significance and limitations of the thesis, and suggestions for further studies.   

Key words: English advertisement, pun, application of pun, translation methods, 

 

CONTENTS

Abstract

摘要

1. Introduction 6

2. About Pun 11

  2.1 Definition of Pun

  2.2 Classification of Pun

   2.2.1 Pun on Homonymy

   2.2.2 Pun on Polysemy

   2.2.3 Pun on Grammar

   2.2.4 Pun on Parody

  2.3 Functions of pun

3. Application of Delabastita’s Theory of Pun Translation in English Advertisement13

  3.1 Classification of Delabastita’s Translation Strategy of Pun

  3.2 Cases of Delabastita’s Translation Strategy of Pun

4. Analysis of Pun Translation in English Advertisement15

  4.1 The Perspective of Rhetoric 

  4.2 The Perspective of Advertising

  4.3 The Perspective of Pragmatics

5. Conclusion16

Bibliography.16

Acknowledgements17

 
相关论文题目: