提高7天连锁酒店销售量的营销策略研究.doc

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摘要:随着我国经济的飞速发展,旅游业在我国也得到了广阔的市场发展空间。越来越多的国内外游客选择到我国来旅游的同时,也让人们急切的需要一家价格合理、交通便利、环境舒适的经济型酒店。上世纪90年代末期,经济型酒店突然在国内发展起来了,经由多年的不断发展,经济型酒店已然就是国内酒店业发展的新趋向和热门投资点。然而,随着经济型酒店的飞速发展,许多问题已经崭露头角。我国许多经济型酒店在进行扩展和增加客房数的同时,客房销售量却不断下滑。

   在本文中,我将以7天经济型连锁酒店为范例,采用SWOT分析法、波特的五力模型等等的理论作为基础,对7天连锁酒店深入分析,得出有效的营销策略,提高7天的客房销售量。

关键词:经济型酒店 7天连锁酒店 营销策略

 

Abstract :With the rapid development of China's economy, China's tourism industry has also been a broad market space for development. More and more foreign tourists choose to travel to our country, and also an urgent need to allow people a reasonable price, convenient transportation, the environment comfortable economy hotel. The late 1990s, China's economy hotel thus came into being. After years of development, the economy hotel has become the development trend of China's hotel industry and investment hotspot. However, with the rapid development of economy hotels, many problems have emerged. Many of China's economy hotels to expand and increase the number of hotel rooms during the same time, room sales have continued to decline.

   This article is based on 7 Days inn as an example. In this paper, the theoretical basis of Porter's five forces model and SWOT analysis, in-depth analysis of 7 Days Inn. Finally come to an effective marketing strategy, increased by 7 Days Inn's sales.

Key words: economy hotel, 7 Days Inn, Marketing Strategy

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