谈在媒介平民化进程中微博的作用.doc

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[摘 要]在新闻受政治因素约束的中国大环境下,外界普遍认为中国新闻是专制的,没有民主。加上我国将新闻定义为党和政府的喉舌,更加加深了这个映像。其实不然,早在20世纪出中国新闻平民化就已经产生,由于当时大环境的约束到20世纪末才能够发展。

  在媒介平民化曲折前进的过程中,白话文的出现、报纸广告的出现、报业集团的产生、都市报的兴起、民生新闻的兴起都加快了媒介平民化发展的脚步。

  随着科技的发展,网络技术将世界联通在一起,微博就是这样一个“泊来品”。麦克卢汉曾说过:“媒介的产生和运用宣告了我们进入一个新时代。”微博不同于传统媒体中的线性传播模式,也不同于网络媒体中的网状传播模式,而呈现出一种新型的“分裂式”传播。但是微博作为一个新生事物,在中国的发展只有短短几年时间,发展还不成熟。本文主要探讨微博在媒介平民化进程中扮演的角色。

[关键词]  微博;平民化;媒介

 

[Abstract]  It is widely considered the Chinese news is a dictatorship and no democracy in the environment which news is  constrained by political factors. The image is strengthened  Coupled with our definition of news is themouthpiece of the party and government. In fact, as early as in twentieth Century the Chinese journalism has been generated, and developed until the end of twentieth Century because of the environmental constraints.

  In the difficult process of medium civilians, the vernacular, newspaper ads , newspaper group appeared and the metropolitan newspaper and news of people's livelihood rised, all of which accelerates the pace of development of the media of civilians.

  With the development of science and technology, network technology bring the world together, micro-blog is such a" goods to park". Mcluhan once said:" Media production and use declared that we enter a new era." Micro-blog is different from traditional media in the linear propagation model, also is different from the network media in the network communication model, it presents a novel" split" spread. But the micro-blog as a new thing in China develops only a few years, which is not mature. This paper mainly discusses micro-blog civilian role in the process of medium civilians.

[Key Words]  Micro-blog  civilians  medium

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