浅论城郊旅游的路线设计(有案例).doc

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摘要: 有效合理的城郊旅游路线设计能够促进和推动当地区域的经济发展,提升旅游产品的综合竞争力,有利于当地文化的传播,提高知名度和满意度。本文根据旅游路线设计的原则,对旅游路线设计的内容以及可能出现的问题进行了相关探讨,并提出加强整体规划统筹、根据需求针对性地设计、大力创造本土品牌特色、培养专业性人才等对策意见,并结合南京江宁区的旅游资源,从吃住行游购娱六要素出发,针对南京主要游客构成,具体设计了田园生态游、温泉养生游、文化修学游等专题型旅游路线。

关键词:城郊旅游;路线设计;江宁区;专题型线路

 

Abstrat:Effecitive and reasonable route design of suburb tourism can advance local economic development,improve the comprehensive competitive power of tourism products,it’s conductive to the spread of local culture and step up popularity and satisifaction.According to the tourist route design principles,contents and the possible problems,this article carrys on related discussion,and puts forward the corresponding countermeasures,such as strengthening the overall planning as a whole,devising on the basis of demand targeted,creating local characteristics,training professionals.Finally,comined with Jiangning’s tourism resources in Nanjing,starting from six elements,it is aimed at the structure of main travellers of Nanjing,it designs ecological route,hot spring route and culture line.

Key words: Suburb tourism ;Route design;Jiangning area;special route

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