新媒体对政府危机管理的机遇、挑战和对策.doc

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摘要:在公共危机事件的接连拷问下,中国政府亟需采取强有力措施进行公共危机管理。在新媒体技术迅猛发展的今天,网络使政府危机管理面临着诸多机遇和挑战,本文以近年来政府危机管理问题的诊断为依据,探析提升公共危机中政府治理手段和能力的路径。政府只有协同其他公共危机管理主体,把握公共危机发展规律,顺应新媒体发展趋势,运用常规手段和创新方法相结合的举措,优化危机应对的行为方式,构造良好的舆论生态,才能确保公共危机的有效监控、良性引导和妥善处理,为社会主义现代化建设爬坡过坎、登峰越壑助力。

关键字:新媒体;政府危机管理;机遇挑战;对策

 

Abstract:Under successive torture of public crises, the Chinese government attaches great importance to the necessity and urgency of the response to public crises is in urgent need.Under the rapid development of new media technology, public crises’ management is faced with many opportunities and challenges because of the network. This article is based on the public crisis events’ evaluation in recent years.It analyses and explores effective measures and ways to improving the capacity that government responses to public crises. Government can only coordinate other public crises’main body and grasp the development trend of public crises,comply with the development trend of new media, combine conventional means and innovative methods.What’s more,optimizing the crisis response behavior, constructing ecological opinion environment.Purposes are to ensure the effective monitoring of public crisis and to make sure benign guide and properly handle.In the near future,dedicating more power to socialist modernization construction.

Key Words: new media;the government crisis management;countermeasure

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